The last time H&M came to Paris, the Swedish fast-fashion chain was feting its capsule collaboration with Isabel Marant. Under a giant disco ball. Last night, the reason for all the champagne was the Fall collection of its own house label. Jessica Alba , Solange Knowles , and Miranda Kerr posed for the paparazzi in the front row, and French pop star Cécile Cassel (the half-sister of actor Vincent Cassel) performed onstage. H&M doesn't do anything small. On the catwalk, Joan Smalls, Mariacarla Boscono, Anna Ewers, and the gang wore big smiles and clothes that tapped into the season's key trends: oversize tailoring and wispy, lingerie-inspired slips; shearling outerwear (the shearling is faux, but the suede and leather are real); chunky sweaters; and even glittery sports jersey minidresses à la Tom Ford via Geoffrey Beene.
"We're always thinking about the girl who wants to look cool and effortless," said Ann-Sofie Johansson, the head of design, new development. It didn't go unnoticed by Jourdan Dunn , who sat out this show to watch from the front row with the other bold-facers. "I really liked the shearling that Nadja Bender was wearing and the white piece that Lindsey Wixson had on," she said. "There's a lot of wearable stuff. That's the thing about H&M, it's very wearable." From a pro like Dunn, that's high praise.
—Nicole Phelps
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